Head of Marketing

Do you want to be part of building a disruptive and ambitious SkinTech start-up that can revolutionize the skin-care industry?

We are looking for a highly driven entrepreneurial spirit with a strong background in sales and marketing and digital brand-building as well as passion for skincare, science and e-commerce.

Assignment Description
This is a rare opportunity to join a highly ambitious SkinTech start-up as the new Head of Marketing. You will become part of the management team of this dermatological, research-driven skincare venture and will be an important part of the company's success.

About the Role
• You will be responsible for our brand communication, website platform, data systems, social media strategy and marketing campaigns.
• Be the creative leader of our digital content.
• Develop and implement community marketing programs and brand marketing strategies.
• Part of the management team and work closely with the Co-Founders in developing the company.
• Manage consumer insights; involving deep-dive into the data and understand our customers journey better from discovery to product.
• Define product positioning by integrating product stories, unique selling proposition and function.
• Project lead the creative, digital and media agencies used, and work closely with our science team on ventures and collaborations related to skin research.
• Manage all PR activities.
• Product pricing and price adjusting: coordinate with finance to control the gross margin of each SKU in different regions.
• Responsible for the marketing & sales budget.

Who we are looking for
• You have an entrepreneurial mindset with strong drive.
• You have 4 years+ experience in e-commerce marketing and traffic driving activities, preferably in the cosmetic or healthcare/foodtech.
• Strong understanding of SEO and SEM, content marketing, email marketing, social media - i.e significant experience in marketing through core digital channels such as paid social, programmatic display, and affiliates.
• You are an extrovert and energetic person.
• You are an experienced project-leader, structured with a personal engagement.
• You are a great communicator with a great ability to cooperate and you work well in a fastmoving environment.
• You speak fluent English and good Swedish.
• Bachelor or higher degree in marketing/sales, digital marketing or business.
• You are customer focus and have a sales-oriented mindset.
• Start-up experience is a good thing but not required
• You are passionate about skincare and health.
• You do not hesitate to help in other areas if needed, we are a small company aiming big.

What we offer
• An entrepreneurial opportunity, to grow fast from the early stages of a company.
• A key role and part of management team.
• Full-time position and indefinite term after first 6 months probation period.
• Stock option program
• A broad leading role with focus on digital marketing & sales.
• Work with experienced, highly motivated and tech savvy team.
• Be part of new technology, potentially revolutionizing the skincare industry.
• Placed in the heart of Stockholm.

Please contact Nusin Cilgin Björklund for more information: nusin@wesgroup.se, 0709816744.
Please submit your application as soon as possible by using the ”ansök här” button.

About the company
We have developed a unique dermatological skincare solution tested on healthy volunteers. Production, supply chain and investments for launch, roll-out, and ongoing business is secured. The branding work have just started so this is an ideal timing for our Head of Marketing to join us on our journey towards revolutionizing the skin-care industry/market.

The founders have diverse background with more than 15 years’ experience in the skincare industry, innovation strategy, product development, dermatological research, clinical research, e-commerce, business and marketing. This is the third global roll-out of innovative health and beauty products conducted by the founding team and the goals and ambitions are set high.